Patricio is the champion of the company's global "Buy a Lady a Drink" campaign, designed to draw attention to the millions of people around the world, most of them women, who suffer from lack of access to clean water. Last year, Patricio appointed Wieden+Kennedy to both its global Corona and Bud Light accounts, highlighting the integrated approach the alcohol company applies across its brands. The Bud Light brand is focusing on its Bud Light x Lady Gaga Dive Bar Tour and its NFL sponsorship, which has included limited-edition cans. The flagship Budweiser brand replaced its name with "America" on its cans and bottles through Election Day. Two of the campaigns he has overseen are very much of the moment. The deal expands its portfolio of brands such as Budweiser and Stella Artois to include Pilsner Urquell and Fosters. His big task at the moment is working into integrate SABMiller, which the company acquired in October for more than $100 billion. Patricio has served as AB InBev's global chief marketing officer since 2012.
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